Team overview · Live call

Archetype Mirror
× Claude Partner Network

Who we are, where we’re going, and how you fit in.

For the teamRegistered member, Services Track2026
Archetype Mirror medallion
Archetype Mirror

Who I am

I’m Mack Dorval.

A technical founder. I build and ship production AI software myself, and I run this practice personally — I’m in the room on the work, not behind it.

I ship real software
Archetype Mirror is my app
Live today on iOS, Android, and the web. Built and maintained hands-on — not a mockup, a shipped product.
I built this practice
The portal & the system
The portal, the training tracker, and the playbook the team runs on — I designed and built them.
The credential
Claude Partner Network
A registered member on the Services Track, working directly inside Anthropic’s partner program.
How I work
I lead every engagement
You’re never handed off to someone you’ve never met. I’m on the calls and on the delivery.

Where we’re going

A boutique practice,
built to climb.

A small, credentialed AI consulting practice for regulated small and mid-sized businesses — and a real book of business we build together.

The direction is steady and deliberate: get credentialed, climb the tiers, and turn engagements into a durable book of work.

  • 1Boutique and focused. Regulated small and mid businesses that need AI — and need it done carefully.
  • 2Climb the tiers. Claude Partner Network: Registered → Select → beyond. Each rung unlocks more from Anthropic.
  • 3A real book of business — together. Steady engagements, not one-off projects. Everyone shares in what they deliver.
  • 4Full-time, for those who want it. Enough deals and this becomes credentialed, full-time AI work.

What the practice is now

A running practice —
and a reason clients buy now.

An AI consulting practice for small and mid-market companies. Here’s what’s concrete today — and the risk that brings clients to the table.

The category
AI consulting, regulated SMB & mid-market
Audits, implementations, enablement, and retainers for companies that know they need AI and don’t know where to start.
The credential
Registered, Claude Partner Network
On the Services Track — a member standing behind the work we deliver, growing as we certify people.
The offer
A scoped ladder, live
Real scopes and timelines, from a readiness audit through a monthly retainer. Not theoretical.
Why they buy now — the wedge
Shadow-AI risk
Staff are already pasting sensitive data into ungoverned tools. In regulated industries that’s a live exposure — and the reason to act now.

Who we serve

Regulated small &
mid businesses.

20–200 employees, where AI touches sensitive data and the rules are real. Triangle-first — Raleigh–Durham–Chapel Hill — then out from there.

Law
Law firms
Privilege and confidentiality — AI has to be governed, not improvised.
Health
Medical & dental
PHI everywhere; HIPAA exposure is real and constant.
Money
Finance & insurance
Regulated data, audit trails, and compliance that can’t slip.
Field
Home services
Intake, scheduling, and follow-up ripe for careful automation.
Ops
Logistics
Quoting, routing, and operational documents at volume.
Plant
Manufacturing
SOPs, quality docs, and back-office load worth reclaiming.

The offer ladder

Start at the audit.
Grow from there.

Every engagement starts with the audit and can climb. Scoped work, real timelines. Pricing is anchored privately in the discovery call — not on a slide.

START HEREShadow-AI Readiness AuditFixed-scope assessment — the front door to every engagement~2–3 weeks
BUILDImplementationBuild the automation or agentic workflow~4–8 weeks
TRAINEnablementTrain the client’s team to run it themselves~2–4 weeks
RETAINFractional RetainerOngoing advisory & optimizationMonthly

The audit is the wedge. It de-risks the client, proves the value, and opens the door to implementation, enablement, and a retainer.

What we do & how · In one look

The whole thing,
in one look.

So no one leaves confused. Here’s the practice in one slide — what we do, and exactly how a deal happens.

What we do
Find it, secure it, put it to work
We find where AI is already leaking into a regulated business, secure it, and turn it into measurable output — through one clear path: audit → implementation → enablement → retainer.
How it happens
Four steps, every time
  • 1Book a 30-minute discovery call. The one and only first move.
  • 2Run discovery. Where AI actually fits — and where it’s exposed.
  • 3Deliver the Shadow-AI Readiness Audit. The front door to every engagement.
  • 4Grow the account. The audit opens implementation, enablement, and a retainer.

Our reach & the Q3 goal

Reach isn’t the constraint.

Honest targets — a projection, not a promise. Our ICP — regulated firms, 20–200 employees, across six verticals (law, medical & dental, home services, finance & insurance, logistics, manufacturing) in the Triangle plus Miami, Orlando, LA, and New Jersey — is a pool of 10,000+ target businesses. We need a handful.

10,000+
target businesses in our ICP — the pool we draw from
3–5
signed audits by Sept 30 — our Q3 goal, the first engagements
~2
outreach touches per person, per week — the whole lift
~150–250
outreach touches — spread across all 10 of us + the central lead pipeline
~15–25
discovery calls booked
3–5 audits
signed — our first engagements, by Sept 30

Small per person, very achievable — about two touches each per week. A handful of signed audits by the end of Q3 is the goal we’re all pulling toward.

How we build a book of business — together

An opportunity, with support.

Not everyone here has sold before — and that’s completely fine. No one starts from zero. A central lead pipeline feeds prospects to the team. Bring your own network and you earn more.

  • 1Book a 30-minute discovery call. That’s the whole first ask — get into the room.
  • 2We run discovery together. A structured conversation about where AI actually fits.
  • 3Propose the audit. The natural next step, and where the ladder begins.
  • 4Deliver — then grow. Audit leads into implementation and a retainer.
The support
You’re not on your own
A high-ticket sales playbook is coming from Mack, we train together, and we help close the early deals with you.
The rhythm
Small & encouraging
A light weekly cadence, running in parallel with training. Modest today, compounding over time.
55%
of every engagement you deliver — your share of the work.
65%
when you sourced the client yourself. You bring it, you keep more.
Certifications open Monday, July 13, 2026

The certification ladder.

Everyone gets certified. Most people start with Associate ($99). Technical members can go Developer or Architect. Architect stays the goal — it’s tied to the Select milestone. No coding required to start; free prep on Anthropic Academy.

START HEREClaude Certified Associate – FoundationsFor consulting & sales-oriented members — where most people begin$99
ENGINEERClaude Certified Developer – FoundationsFor engineers building with Claude$125
DESIGNClaude Certified Architect – FoundationsFor solution designers scoping Claude deployments$125
THE GOALClaude Certified Architect – ProfessionalTied to the Select milestone — where the practice is headed$175

Each person pays for their own exam. Prep is free on Anthropic Academy — the fee is the exam itself. Certify fast — the Associate is quick — but don’t wait to be certified to reach out. Certification builds credibility; engagement builds the book. Both start now.

Training path & timeline

Free prep,
hard dates.

Prep courses are free on Anthropic Academy. Your track — Associate, Developer, or Architect — sets which courses you take. The portal assigns yours with due dates.

Deal-seeking runs in parallel — from day one, alongside training. You don’t wait to be certified to start conversations.

Milestone 1 · by Jul 16
Onboarding complete
Signed in to the portal, cert track chosen, prep started.
Milestone 2 · through Aug 15
Prep courses done
Work through your assigned Anthropic Academy courses at a steady pace.
Milestone 3 · by Aug 25
Certification exam
Sit your exam — Associate for most, Developer or Architect for technical members.

The portal · Team Hub

Your home base
is live.

portal.arcmirror.ai is live now. Sign in with your email, get a magic link, and land in your Team Hub — everything in one login, nothing scattered across email threads.

Mack sees everyone’s progress and deadlines from the same place — so we stay in sync without chasing.

Sign in
Email → magic link
No password to manage. Your email is your key to the whole Hub.
Inside
Playbook & training tracker
The sales playbook and your assigned courses with due dates — no guessing what’s next.
Everything else
Library & your progress
The resource library and a live view of where you stand at every stage.

The milestones · Claude Partner Network tiers

We climb — and we
keep our bookings.

Registered
Where we are today — Services Track.
Select
The next rung. Requirements below.
Beyond
Higher tiers as the practice grows.

Each tier unlocks more from Anthropic — and it never changes who owns the revenue: we keep our bookings. To reach Select, we need:

10
certified people
2
deployed customers
1
public customer story

Reaching Select also unlocks 50% off the first certification-exam attempt — a benefit that arrives when we hit Select, not a discount we hold today.

Commitment & registration

Confirm you’re in.

If you’re in, I register you to the Claude Partner Network by Monday. Only members who confirm get registered — so the one thing I need tonight is a clear yes.

The ask
Small commitment
Everyone keeps their day job. This runs alongside what you already do.
The action
Confirm → registered by Monday
Say you’re in and I add you to the Claude Partner Network by Monday, July 13.
The honest exit
Not the right time? Say so
One note to hello@arcmirror.ai — no explanation owed, no hard feelings.

I’d rather you choose honestly than drift. A clear no is a good answer — I just need it to be a real one.

The upside

This is the on-ramp.

Enough deals, and this stops being a side arrangement — it becomes full-time work as a credentialed Claude Certified consultant.

Where it leads
Full-time, credentialed
As the pipeline grows, certified people can take this from occasional contribution to a primary role.
What it opens
FDE-type eligibility
Certification and real delivery experience build toward eligibility for Forward-Deployed-Engineer–type work.

Certification and bookings aren’t just this quarter’s task — they’re the entry point to a career lane that barely exists yet.

Next steps · Tonight

Four things,
tonight.

The whole path starts with these. Certify fast — and start booking discovery calls this week. Don’t wait to be certified to reach out; a few signed audits by the end of Q3 is what we’re all pulling toward.

And if now isn’t the moment — one note to hello@arcmirror.ai and you step out cleanly. No explanation owed. The door stays open.

  • 1Sign in to the portalportal.arcmirror.ai — email → magic link.
  • 2Confirm you’re inSo I can register you to the CPN by Monday.
  • 3Start onboarding + your cert trackPick Associate, Developer, or Architect — begin prep.
  • 4Start booking discovery calls this weekDon’t wait to be certified. Get out there — momentum compounds.

hello@arcmirror.ai

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